Blue unlike most healthy energy drinks is actually good. I enjoyed the light cotton candy taste, which as I said reminds me a lot of Blue Ox. I like the idea that everything including the name, can, and liquid is blue. It's an interesting marketing choice.
I have seen this at many healthy food stores in my area, such as Whole Foods, this along with a few others are the major sellers at these kind of stores.
Blue is produced by the Blue Sky Company, which is well known among healthy soda drinkers, they have a vast selection of different healthy sodas.
Overall I think that Blue has found it's spot in the energy drink market and has stayed successful there. I think it's a good drink from a good company and then it has staying power in the market of the healthy energy drink consumer.
7/10
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