Lost Energy Drink seems epic at first glance. It has an eye catching can, with so much going on you could look at it for 10 minutes and not understand everything going on. I was very excited when I first got this drink. 4 years ago, I was not at all familiar with Lost Enterprises, now I'm still not all that familiar, but I know that they sell surf stuff and other things besides an energy drink.
When first opening this drink, I was expecting something completely original. When I took the first sip, I noticed a familiar taste. Lost is exactly the same as Monster. This confused me, how could they get away with this? Then I begin to read the can, and I get my answer. Lost is made by the guys at Monster.
Some people may be disappointed when first realizing this, but it's really only a bad thing if you hate monster. I like the can, even though there is a lot going on.
While Lost doesn't score originality points, it scores for me with cleverness. Monster has two of the same products out there and whichever you buy, they still make money. I give lost a 7/10.
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