If I remember the right, it was a blood red liquid, not surprising with the link to vampires. I believe it was a cherry flavored drink, that was actually pretty good.
I don't really like the packaging that much, it's a little to dark for my taste, and I wouldn't really want to be seen walking around with a can of it in my hand. Although I am sure there's many people out there who would be more than happy to.
To me it just seems like a product that doesn't appeal to a very wide audience and never will be very successful. It gets a 5/10.
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